About this document
Cadbury Consumer Preference Study by manav gupta is a document available to read on EtoBox.
This document is a summer training report on Cadbury chocolate that was submitted in partial fulfillment of a Bachelor of Business Administration degree. It includes an acknowledgement, executive summary, table of contents, and introduction about the chocolate industry and history of Cadbury. The objectives of the report are to analyze consumer preference and perception for Cadbury chocolate compared to other brands. It will gather data through interviews and questionnaires in South Delhi and analyze the re
- Author
- manav gupta
- Language
- EN