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The Summer Internship Report by Vivek Choudhury focuses on the factors influencing consumer purchase decisions at Pantaloons, a leading fashion retailer in India. The study examines consumer behavior through a survey of 100 customers at the Bhubaneswar Symphony Mall, aiming to understand buying patterns, satisfaction levels, and the impact of marketing. The report includes research methodology, objectives, company profile, and recommendations for improving customer engagement and satisfaction.

Author

lavanyar821

Language

EN