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SWOT Analysis of 92.7 Big FM by Mayank Goel is a document available to read on EtoBox.
What is SWOT Analysis of 92.7 Big FM about?
Big FM has strengths in Bareilly such as a large listener base and market share, as well as a wide broadcast range. However, it also has weaknesses like high commercial breaks that irritate listeners and high royalty payments. Opportunities exist in differentiating its programming from competitors and exploring new content areas. Threats to Big FM come from government stations and increasing competition from other private radio stations in Bareilly.
- Author
- Mayank Goel
- Language
- EN