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What is UG2303COM056 about?

This study analyzes the financial statements and income sources of 25 leading Indian YouTubers, highlighting the shift from a consumer-driven market to a creator-driven economy. It identifies the need for structured financial analysis in the creator sector, emphasizing the importance of income diversification, niche selection, and reducing platform dependency for sustainable financial health. Key findings reveal that brand sponsorships dominate income, and profitability is influenced more by audience qualit

Author

bakhil9348

Language

EN