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What is Economic Impact of Place Branding about?

This addendum to the Technical report Nº2 outlines the practical application of a theoretical model assessing the economic impact of nation and place branding. It illustrates that even a minor improvement in perception can lead to significant economic gains, such as increased tourism receipts, FDI inflows, and migration population. The document emphasizes the importance for countries and cities to leverage perception to enhance their economic strategies.

Author

Thai Le

Language

EN