About this document

Maliban Integrated Marketing Plan by rizardsaji is a document available to read on EtoBox.

This document presents an integrated marketing communication plan for Maliban Biscuit Manufacturer (Pvt) Ltd to launch a new product called "Green Veg Cracker". The plan includes a situational analysis of the micro and macro environment, marketing objectives to increase market share and brand awareness, and a segmentation analysis to identify target customer groups. Marketing communication objectives are outlined to make the brand the top of mind and create positive word of mouth. The 6-month plan from Janu

Author

rizardsaji

Language

EN