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What is Digital Marketing Metrics Explained about?

This document discusses various online and digital marketing metrics that can be used to measure the effectiveness of marketing campaigns. It provides definitions and examples of metrics like gross page impressions (GPI), which measures total website traffic volume, and cost per click (CPC), which measures the price paid for each click on an online ad. It also discusses how more advanced metrics like cost per action (CPA) and social media profitability can provide deeper insights into whether marketing effo

Author

Sai Baba

Language

EN