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PIA has strengths such as its large workforce and fleet size but also has weaknesses like higher maintenance costs and debts. Opportunities exist in expanding services to new destinations and co-branding partnerships. Threats include increasing fuel prices, currency fluctuations, and competition. To address this, PIA could [1] improve e-ticketing platforms and customer service, [2] expand its hotel business internationally, and [3] acquire local competitors to strengthen its market position and address the

Author

Rabia Malik

Language

EN