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Uncovering Consumers Returning by NIKITA YADAV is a document available to read on EtoBox.
What is Uncovering Consumers Returning about?
The article examines online returning behavior in fashion e-commerce, highlighting the impact of lenient return policies on consumer purchasing habits and return rates. It identifies ten categories of reasons for returns and links them to different phases of the online buying process, emphasizing the need for retailers to understand these behaviors to manage returns effectively. The study employs qualitative interviews to explore consumer motivations and provides insights for retailers to enhance their retu
- Author
- NIKITA YADAV
- Language
- EN