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Customer Relationship Management – Review of Technology Impact and Use Cases by Samir Yerpude; Sonica Rautela is a book available to read on EtoBox.

What is Customer Relationship Management – Review of Technology Impact and Use Cases about?

Digitization of economic and management processes allows for the delivery of new value and higher efficiency in the implementation of strategic goals. This is due to the inclusion of digital technologies in the existing rules of functioning among partners involved in the flow of resources, and from their readiness for digital transformation. A significant challenge, in practical, organizational, and scientific terms is to understand the opportunities and threats resulting from digital transformation, to identify optimal strategies for the development of business entities in new economic and management conditions, taking care to adopt collateral and proper management of new risks. Addressing this challenge to the readers - contributors indicate the latest theoretical advances, and practical examples in Moldova, Kosovo, and the BRIC countries, among others. This results in a synthetic look at the complex digital transformation processes of the modern world, both in terms of the underlying causes and the vast effects of the transformations and digitization of social and economic life. Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant th

Author

Samir Yerpude; Sonica Rautela

Publisher

Emerald Publishing Limited

Published

2023

Language

EN

ISBN

9781804552629

Subjects

Management, Finance, Business