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What is Green Marketing Attitudes in Tiruchirappalli about?

The study investigates consumer attitudes towards green marketing in Tiruchirappalli, Tamil Nadu, emphasizing the importance of adopting environmentally friendly practices in response to global warming. It highlights that a significant majority of consumers are aware of and support green marketing initiatives, although they also face challenges in implementing these concepts. The research involved 150 respondents and utilized both primary and secondary data to analyze consumer awareness, attitudes, and the

Author

thuh41586

Language

EN