Can I read Mobile Phone User Involvement in the Philippines on EtoBox?

Mobile Phone User Involvement in the Philippines by Marc Adriel Ambrosio is a document available to read on EtoBox.

What is Mobile Phone User Involvement in the Philippines about?

This document summarizes a study that investigated product involvement issues for mobile phone services among Filipino mobile phone users. The study compared levels of involvement on five mobile phone services across two demographic factors: regular vs. smart phone users and prepaid vs. postpaid subscribers. The study found that smart phone users and postpaid subscribers placed higher levels of involvement on mobile phone services due to the more complex nature of smart phones and higher prices of postpaid

Author

Marc Adriel Ambrosio

Language

EN