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Verka Products: Consumer Perception Study by Abhay Sehdev is a document available to read on EtoBox.
This document summarizes a case study on analyzing consumer perception of Verka dairy products in Punjab, India. The study collected primary data through questionnaires of Verka employees and consumers, and secondary data from Milfed websites and offices. The objectives were to understand preferences for Verka products, why they are preferred, sales patterns, and opinions on taste and packaging. The study found that Verka has a good brand image and consumers like the quality and taste of the products. It an
- Author
- Abhay Sehdev
- Language
- EN