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What is Scenario Planning for Industry Analysis about?

The document discusses scenario planning as a tool for industry analysis. Scenario planning helps identify potential outcomes and impacts to help businesses prepare. There are different types of scenarios including quantitative, operational, normative, and strategic management scenarios. Scenario planning considers known knowns, known unknowns, and unknown unknowns. It maps trends, issues, and uncertainties to develop potential future scenarios using tools like impact/uncertainty matrices. The document prov

Author

SHIVAM VARSHNEY

Language

EN