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The Relationship Between Consumer Confidence Index and Online Credit Card Using in Turkey by Emre Yıldırım is a document available to read on EtoBox.
What is The Relationship Between Consumer Confidence Index and Online Credit Card Using in Turkey about?
The study investigates the relationship between the Consumer Confidence Index (CCI) and online credit card usage (CCU) in Turkey from January 2008 to December 2012, finding a one-way and temporary relationship from CCI to CCU. It highlights the importance of consumer trust in online transactions and the risks associated with online shopping, such as information asymmetry and perceived financial risk. The research employs econometric methodologies, including cointegration and causality tests, to analyze the
- Author
- Emre Yıldırım
- Language
- EN