Can I read Core Concepts in Customer Marketing on EtoBox?

Core Concepts in Customer Marketing by Yuan Thong is a document available to read on EtoBox.

What is Core Concepts in Customer Marketing about?

The document discusses key marketing concepts from Chapter 1 of Principles of Marketing by Kotler and Armstrong, including defining marketing as creating value for customers through strong relationships. It outlines the marketing process of understanding customer needs and designing strategies to satisfy them through integrated marketing programs and customer relationship management. The chapter also examines different marketing management orientations and how marketing is evolving in today

Author

Yuan Thong

Language

EN