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Impact of Loyalty Programs on Hotel Satisfaction by Daniel is a document available to read on EtoBox.
This document discusses a study on the conditional effect of experiential encounter on the relationship between loyalty program benefits and customer satisfaction among hotel patrons in coastal Kenya. The study aims to develop a framework exploring the indirect effect of experiential encounter. It applies concepts of loyalty program benefits and experiential encounter to develop a model enhancing customer satisfaction. An empirical study using questionnaires was conducted to verify hypotheses. Results showe
- Author
- Daniel
- Language
- EN