Can I read The Cultural Context in Business Communication. on EtoBox?

The Cultural Context in Business Communication. by NIEMEIER, Susanne, Charles P. CAMPBELL and René DIRVEN (eds.) is a book available to read on EtoBox.

What is The Cultural Context in Business Communication. about?

The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at “culture” as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.

Author

NIEMEIER, Susanne, Charles P. CAMPBELL and René DIRVEN (eds.)

Publisher

JOHN BENJAMINS PUBLISHING COMPANY

Published

1998

Language

EN

ISBN

9789027221766

Subjects

Business, Management