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Mobile Phone Purchase Attributes Analysis by Pashmeen Kaur is a document available to read on EtoBox.

What is Mobile Phone Purchase Attributes Analysis about?

The report analyzes attributes influencing mobile phone purchases using Multidimensional Scaling, Discriminant Analysis, and Perceptual Mapping. It identifies key dimensions affecting brand selection and evaluates consumer perceptions of various mobile brands including Apple, Samsung, and OnePlus. Findings indicate that camera quality and processor performance are significant predictors of brand preference among consumers.

Author

Pashmeen Kaur

Language

EN