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What is Enhancing Customer Satisfaction in TQM about?

After this chapter, students should understand the importance of customer satisfaction in business. Total Quality Management (TQM) focuses on exceeding customer expectations and continually examining quality systems to meet changing needs. Customer feedback is essential for identifying areas for improvement. There are various methods for obtaining feedback, like comment cards, surveys, and handling complaints as opportunities to improve the customer experience.

Author

Francis Anthony Cataniag

Language

EN