Can I read Building Brand Equity Through Marketing on EtoBox?

Building Brand Equity Through Marketing by Naval Vaswani is a document available to read on EtoBox.

What is Building Brand Equity Through Marketing about?

The document discusses marketing programs and how to build brand equity. It covers how the product, price, and place marketing mix elements can contribute to customer-based brand equity. Perceived quality and value are important influences. The document also discusses new personalized marketing techniques like experiential and one-to-one marketing. Pricing strategy and distribution channels also impact brand equity.

Author

Naval Vaswani

Language

EN