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About this Business, Management and Accounting article
What drives consumer’s responses to brand crisis? The moderating roles of brand associations and brand-customer relationship strength by Jeon, Jung Ok ;Baeck, Sunmee is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Jeon, Jung Ok ;Baeck, Sunmee
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 1061-0421)
- Published
- 2016
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)