About this document
Marketing Information Systems Explained by Sujoy Datta is a document available to read on EtoBox.
1. The document discusses managing marketing information to gain customer insights. It outlines the steps in a market research process and defines a marketing information system. 2. A marketing information system consists of people, equipment, and procedures to gather, analyze, evaluate, and distribute timely and accurate information to marketing decision makers. 3. The steps in market research include defining the problem and objectives, developing a research plan, collecting information, analyzing and i
- Author
- Sujoy Datta
- Language
- EN