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What is Corporate Communication & Advertising Overview about?

This document provides an overview of public relations (PR), including its definition, evolution, relationship to advertising, roles and functions of PR practitioners, and tools used in PR. Key points: - PR aims to establish and maintain mutually beneficial relationships between organizations and their publics through planned communication. - It evolved in the late 19th/early 20th century alongside industrialization and uses "soft sell" techniques compared to advertising

Author

shilswapan

Language

EN