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Emotion-Driven Crisis Communication Model by Jose Agustin Muniz Viu is a document available to read on EtoBox.

What is Emotion-Driven Crisis Communication Model about?

This document proposes a new framework for conceptualizing crisis communication that is based on the emotions of key publics rather than just the situation. It develops a model that maps different crisis types based on two continua: the organization

Author

Jose Agustin Muniz Viu

Language

EN