Can I read Kiss & Sell: Writing for Advertising : (Redesigned & Rekissed) on EtoBox?

Kiss & Sell: Writing for Advertising : (Redesigned & Rekissed) by Robert Sawyer is a art available to read on EtoBox.

What is Kiss & Sell: Writing for Advertising : (Redesigned & Rekissed) about?

"Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry."--Bloomsbury Publishing

Who reads Kiss & Sell: Writing for Advertising : (Redesigned & Rekissed)?

Author

Robert Sawyer

Publisher

Bloomsbury Visual Arts

Published

2006

Language

EN

ISBN

9782940373024

Category

art

Subjects

Management, Business, Fiction