Can I read Surrogate Advertising: An Empirical Study on EtoBox?

Surrogate Advertising: An Empirical Study by hbbh1001 is a document available to read on EtoBox.

What is Surrogate Advertising: An Empirical Study about?

The document discusses surrogate advertising, which is an indirect form of advertising used to promote banned products like cigarettes and alcohol. It defines surrogate advertising and provides examples of how brands advertise related but different products to promote their banned products and keep their brand name recognizable to consumers.

Author

hbbh1001

Language

EN