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Social Media Branding for Student-Athletes by hermandaoctavian27 is a document available to read on EtoBox.

What is Social Media Branding for Student-Athletes about?

This qualitative study explores how student-athletes perceive and utilize social media for personal branding, highlighting both the benefits and barriers associated with its use. Through interviews with 11 Division I student-athletes, the research identifies themes related to social media strategies and concerns about negative consequences. The findings emphasize the need for enhanced social media education to foster positive branding attitudes among student-athletes.

Author

hermandaoctavian27

Language

EN