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Canadian medical tourism companies that have exited the marketplace: Content analysis of websites used to market transnational medical travel by Leigh Turner is a Medicine article available to read on EtoBox.

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## Background Medical tourism companies play an important role in promoting transnational medical travel for elective, out-of-pocket medical procedures. Though researchers are paying increasing attention to the global phenomenon of medical tourism, to date websites of medical tourism companies have received limited scrutiny. This article analyzes websites of Canadian medical tourism companies that advertised international healthcare but ultimately exited the marketplace. Using content analysis of company websites as an investigative tool, the article provides a detailed account of medical tourism companies that were based in Canada but no longer send clients to international health care facilities. ## Methods Internet searches, Google Alerts, searches on Google News Canada and ProQuest Newsstand, and searches of an Industry Canada database were used to locate medical tourism companies located in Canada. Once medical tourism companies were identified, the social science research method of content analysis was used to extract relevant information from company websites. Company websites were analyzed to determine: 1) where these businesses were based; 2) the destination countries and

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Author

Leigh Turner

Publisher

BioMed Central; Springer (Biomed Central Ltd.); [London]: BioMed Central, 2005-; Springer Science and Business Media LLC (ISSN 1744-8603)

Published

2011

Language

EN

Field

Medicine (Health Sciences)