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Understanding the Pillars of Persuasion by Raman Kulkarni is a document available to read on EtoBox.

Here are a few tips for your group activity: - Focus on clearly identifying which pillar of persuasion is used in the advertisement you chose. Analyze specific elements that appeal to that pillar. - Suggest how additional pillars could be incorporated thoughtfully. For example, adding emotional or ethical elements in a way that stays true to the brand/message. - Explain your ideas and justifications clearly yet concisely. You only have 2 minutes so be selective about what to include. - Practice your p

Author

Raman Kulkarni

Language

EN