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What is Understanding Functional Fixation about?

Functional and data fixation refer to cognitive biases that limit how people use or interpret objects and data. Functional fixation occurs when people only use an object in its traditional way due to past experiences. Data fixation occurs when decision makers focus only on accounting outputs and fail to adjust to changes in the underlying accounting processes used. Researchers have studied both types of fixation but more work is needed to better distinguish between them and understand why fixation occurs ra

Author

Dabelistha

Language

EN