Can I read Brand Switching in Zimbabwe on EtoBox?
Brand Switching in Zimbabwe by Manoj Kumar is a document available to read on EtoBox.
What is Brand Switching in Zimbabwe about?
This document is a project report submitted for an MBA program. It examines factors influencing customers to switch mobile network brands in Zimbabwe. The report was submitted by 4 students to their professor. It includes an abstract, table of contents, literature review on brand switching factors like price, service quality and trust, methodology section describing data collection and analysis, and presentation of results and analysis of findings.
- Author
- Manoj Kumar
- Language
- EN