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Coca-Cola Crisis Management in Belgium by Georgiana-Iuliana Ascunseanu is a document available to read on EtoBox.
Crisis management in Belgium: the case of Coca-Cola In June 1999, Coca-Cola products were withdrawn from the Belgian market and other European countries after over 100 consumers reported illnesses from drinking or handling Coca-Cola products. An investigation found issues with carbon dioxide quality and odors on canned drinks. After addressing production problems, the ban was lifted in late June. However, Coca-Cola launched an aggressive marketing campaign to regain consumer trust. Later studies indicated t
- Author
- Georgiana-Iuliana Ascunseanu
- Language
- EN