About this document

Understanding Distribution Channels by Rajiv is a document available to read on EtoBox.

Marketing channels are the interconnected organizations that make a product available to consumers. They include manufacturers, wholesalers, retailers, and various intermediaries. Choosing effective channels is critical and affects other marketing decisions. Channels can be classified by the number of intermediaries between manufacturer and consumer. Common intermediaries include wholesalers, who buy and sell goods in bulk, and retailers, who sell directly to consumers. Banks also use marketing channels tha

Author

Rajiv

Language

EN