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About this Business, Management and Accounting article
Consumer Responses to SMS Advertising: Antecedents and Consequences by Drossos, Dimitris A.; Giaglis, George M.; Vlachos, Pavlos A.; Zamani, Efpraxia D.; Lekakos, George is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Drossos, Dimitris A.; Giaglis, George M.; Vlachos, Pavlos A.; Zamani, Efpraxia D.; Lekakos, George
- Publisher
- M. E. Sharpe Inc.; Informa UK (Taylor & Francis); M.E. Sharpe Inc.; Informa UK Limited (ISSN 1086-4415)
- Published
- 2013
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)