Opening book details…
Can I read Corporate Identity : Making Business Strategy Visible Through Design on EtoBox?
Corporate Identity : Making Business Strategy Visible Through Design by Wally Olins is a business book available to read on EtoBox.
What is Corporate Identity : Making Business Strategy Visible Through Design about?
Corporate Identity is a fascinating account of the role image has played in organizations ranging from Napoleon's empire to the Confederate States of America to modern corporations such as Coca-Cola, BMW, Apple, & Sony. Olins demonstrates how identity is crucial to market share, how it plays a central role in expansion & diversification, how it is vital to both effective recruitment & the way people work together inside a company, & how it is directly related to profitability. Corporate Identity
Who reads Corporate Identity : Making Business Strategy Visible Through Design?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Wally Olins
- Publisher
- Boston: Harvard Business School Press
- Published
- 1989
- Language
- EN
- ISBN
- 9780875843681
- Category
- business
- Subjects
- Business, Marketing, Economics
- Updated
- 2026-03-24
Other editions & translations
More by Wally Olins
Browse all works by Wally Olins
Similar books
- Design And National Identity Design And National Identity — Gimeno Martínez, Javier (author.) (2016)
- The Big Book Of Corporate Identity Design — David E. Carter (2001)
- Corporate Identity Design — Veronica Napoles (1988)
- Beyond Logos: New Definitions of Corporate Identity (Graphic Design) — Clare Dowdy; Charlotte Rivers (2003)
- Corporate Identity Manuals — edited by David E.Carter (1978)
- Business Digitalization : Corporate Identity and Reputation — Pantea Foroudi & Maria Teresa Cuomo (2024)