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1) MT Plásticos originally produced industrial plastic components on demand but diversified into household products in the 1970s. 2) In 1996, it was purchased by a European conglomerate, becoming dependent on its internal customers. By 2003, its activities were equally divided between industrial and household products. 3) In 2003, management considered three strategic alternatives for the future of the company: to reduce costs and compete with smaller manufacturers.

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