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What is Integrated Marketing Communication Syllabus about?

This document provides a course syllabus for Integrated Marketing Communication at Rajabhat Mahasarakham University. The course is taught by Mr. Kittichai Jaroenchai and covers topics such as marketing communication processes, public relations techniques and tools, and advertising. Students will be assessed through an event marketing project, term project, midterm exam, and final exam. The syllabus outlines the assessment breakdown and grading scale. It also includes a tentative schedule of topics to be cov

Author

Rohit Rathee

Language

EN