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What is Advertising Effectiveness of Meesho about?

The document presents an analytical study on the advertising effectiveness of Meesho, an Indian social commerce platform, focusing on consumer awareness and purchasing behavior in Villupuram. It utilizes data from 107 respondents and employs statistical tools like chi-square and cross-tabulation to analyze factors influencing online shopping through Meesho. Key findings indicate a significant relationship between gender and awareness of Meesho, with suggestions for improving consumer engagement and advertis

Author

dkbosee7861612101

Language

EN