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What is Network-Level Strategies in Hospitality about?

This document discusses network-level strategies for tourism and hospitality organizations, including strategic alliances, franchising, management contracts, and joint ventures. It introduces the motivations and advantages of strategic alliances, and describes the most popular forms: franchising allows companies to expand using an existing brand; management contracts separate ownership from operations; and joint ventures involve two companies sharing assets and risks to enter new markets. The document analy

Author

Mac Delvon Erice

Language

EN