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This study investigates the impact of logistics service quality (LSQ) and price fairness on customer repurchase intention in the context of cross-border e-commerce (CBEC), highlighting the moderating role of CBEC experiences. The findings indicate that CBEC enhances the relationship between customer satisfaction and functional service quality while diminishing the impact of technical service quality and price fairness on satisfaction. The research aims to provide insights for domestic e-commerce platforms c

Author

mc799813

Language

EN