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What is Channel Management in Financial Services about?
Channel management in the financial services industry involves selecting appropriate distribution channels based on factors like customer needs and preferences, costs of establishing and managing channels, and strategic business priorities. Commonly used channels include direct sales, branches, online channels, call centers, and alliances. After selection, channels are designed and set up. Their performance is then monitored using metrics like volume, value, attrition, and productivity. Improvement activiti
- Author
- SHAIL SONI
- Language
- EN