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Consumer Behavior in Retail Sectors by Pearl is a document available to read on EtoBox.

What is Consumer Behavior in Retail Sectors about?

This document is a report submitted by four students at G.H. Patel Post Graduate Institute of Business Management on a study of consumer behavior at organized and unorganized retail outlets in VallabhVidyanagar. The report includes an introduction on organized and unorganized retail, objectives of the study, a literature review summarizing past research on topics like consumer preferences and retail store attributes, and an abstract.

Author

Pearl

Language

EN