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Advertising Models in Beauty Products by Dhani Shanker Chaubey is a document available to read on EtoBox.

This study examines the effectiveness of models used in advertising beauty enhancing products in Lucknow City, India. Two hundred respondents were surveyed about advertisements for Fair & Lovely fairness cream and Godrej Hair Dye that featured models. The study found that most respondents, irrespective of gender, felt the models created some level of need for the products in their minds. Additionally, the level of need created by the models was independent of the respondent

Author

Dhani Shanker Chaubey

Language

EN