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What is Bettman 等 - Constructive Consumer Choice Processes about?

The document discusses the constructive nature of consumer choice processes, emphasizing that consumers often do not have well-defined preferences and instead construct them based on various strategies influenced by task demands. It critiques traditional rational choice theory, highlighting the limitations of human cognitive processing and the context-dependent nature of decision-making. The authors propose a framework for understanding these processes and identify gaps in existing research that warrant fur

Author

lbingyu0

Language

EN