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Data-Driven Marketing at SiriusXM by nuvia fa'kul is a document available to read on EtoBox.

What is Data-Driven Marketing at SiriusXM about?

SiriusXM wanted to attract younger customers and retain existing ones by improving data-driven marketing. It brought marketing capabilities in-house and partnered with Teradata to build an integrated data warehouse for improved analytics, segmentation, and real-time personalized campaigns across channels.

Author

nuvia fa'kul

Language

EN