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What is Consumer Buying Process Overview about?

This document outlines the theoretical framework of consumer behavior and the consumer buying process for Mahindra & Mahindra tractors. It discusses the stages of the buying process including need recognition, product awareness, interest, evaluation and intention, purchase, and post-purchase behavior. It also covers variables that influence the consumer decision process such as buyer characteristics, product characteristics, seller characteristics, and the consumer

Author

siddiqrehan

Language

EN