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This paper explores the loss aversion effect in blind box purchases within the Chinese market, highlighting how psychological principles such as loss aversion, FOMO, and the Zeigarnik Effect drive consumer behavior. It discusses the marketing strategies that exploit these principles, including scarcity and collectability, which encourage repeated purchases despite potential dissatisfaction. The study emphasizes the need for companies to balance profitability with ethical considerations in this growing marke

Author

nkimmiii9153

Language

EN