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Brand Equity Assessment for Jaro Manufacturing by ayele is a document available to read on EtoBox.

What is Brand Equity Assessment for Jaro Manufacturing about?

This research proposal assesses brand equity practices at Jaro Manufacturing, a poultry company in Ethiopia, which has struggled to attract and retain customers due to a lack of focus on brand equity. The study aims to evaluate brand loyalty, awareness, perceived quality, and brand association, providing recommendations to enhance Jaro

Author

ayele

Language

EN