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Swatch: Reviving Swiss Watch Branding by Taide Ding is a document available to read on EtoBox.

What is Swatch: Reviving Swiss Watch Branding about?

The document provides a history of timekeeping and the Swiss watch industry. It discusses how the Swiss watch industry was formed in response to crisis as foreign competitors eliminated Swiss watchmakers. The Societe Suisse de Microelectronique et d’Horlogerie (SMH) was formed in 1983 by merging two leading Swiss watch groups to address this crisis. SMH created the Swatch brand which reinvented the Swiss watch industry. Now called the Swatch Group, it needs a strategy to preserve and enhance its global bran

Author

Taide Ding

Language

EN